Braxton is making another big move this year in associating their VIVE brand of hard seltzer with local sports as they announce that they are now the Proud Partner of the Columbus Blue Jackets for their 2019-2020 hockey season. This comes on the heals of announcements of partnerships with both the Bengals and FC Cincinnati.

This means that you’ll be able to find Braxton’s VIVE at all the home games at Nationwide Arena, and gives Columbus fans a new way to celebrate their home hockey team.

Braxton continues to use VIVE to establish itself as a regional leader in the hard seltzer category. The seltzers are each 5% ABV, gluten free, just 100 calories and two grams of carbs. As a lighter alternative to other alcoholic beverages, the brewery says that VIVE refuses to compromise, making it an ideal partner for the Blue Jackets as they embark on the 2019 season,