CHICAGO, Jan. 31, 2018 — Crispin Cider Co., known for its portfolio of ciders made with fresh-pressed apples and pears, has declared that in 2018, the popular phrase “rosé all day” becomes “rosé all year” with the introduction of its latest offering, Crispin Rosé. Crafted with real rose petals, hibiscus, and an elegant blend of fresh-pressed juices made from hand-picked apples and pears from the Pacific Northwest, Crispin Rosé is available nationwide in six-packs of 12-ounce bottles. Beginning in March, Crispin Rosé will also be offered on tap at select locations.
Crispin Rosé is crisp with a dry finish, featuring a dusty rose color and a light floral aroma of rosé wine. Combining the refreshment and crispness of a cider with the beauty of rosé, Crispin Rosé is an easy to drink option for both wine and cider lovers alike. In addition, Crispin Rosé comes in beautifully designed, modern packaging, serving as the perfect option to bring along to social occasions like brunch or nights in with friends.
“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”
To celebrate the launch of Crispin Rosé, the company will host a kick-off event Saturday, February 24, in New York City, bringing a rare summertime moment to an otherwise wintry day. Hosted at a popular Manhattan rooftop bar with heated domes, the event will feature Crispin Rosé, brunch bites, music and more. In addition to the launch, Crispin Rosé will be supported with a national campaign, including traditional and digital media efforts, in-store sampling events and public relations.
Drinkers are encouraged to share how they #RoséAllYear by following @CrispinCider on Instagram. For more information and to find Crispin Rosé and other brands within the Crispin Cider portfolio near you, please visit https://www.crispincider.com/.
ABOUT MILLERCOORS
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.