I feel like we’ve been talking A LOT about seltzer this year – especially Braxton’s VIVE. They are definitely committed to the brand becoming a regional powerhouse in the seltzer world, and after a couple of big announcements already from VIVE this year – we’ve got another one.

You can now buy VIVE in Indiana, and to celebrate the expanded footprint, the brand has become the “Official Hard Seltzer of the Indiana Pacers”. They’ll make their debut at Banker’s Life Fieldhouse during the 2019/2020 Pacer’s basketball season, where fans will be able to find 16oz cans of the Dragonfruit and the Blood Orange flavors in a limited-edition commemorative can.

In addition to being available at Pacers Games, Indiana fans of the seltzer will be able to find it at local retailers in what they’re calling their ‘Hangtime Variety Pack’ which includes Cherry, Black Raspberry, Peach and Blood Orange flavors.

After four professional sports team sponsorships, in only their first year of having VIVE around – it’s mind-blowing to look at the trajectory of it so far, and to imagine what else they can have in store for us! Stay tuned!