Trois Rivières, a pioneering, centuries-old rhum agricole from the Caribbean isle of Martinique, is now available in the United States. The award-winning rhum is being launched and rolled out nationally in the US by BCI, the Houston-based importer and creative brand builder of specialty wine and spirits.
Awarded the coveted Appellation d’Origine Contrôlée (AOC), a protected domination of origin currently reserved for only a handful of municipalities in Martinique, in 1996,Trois Rivières today produces a wide variety of aged and unaged rhum agricoles previously unavailable to American consumers. These include Trois Rivières Blanc, Trois Rivières Ambré, Trois Rivières Cuvée du Moulin, Trois Rivières VSOP Réserve Spéciale, and its flagship Trois Rivières Cuvèe de L’Ocèan, a blanc agricole made from cane grown in shallow sea water on a single plot of land, resulting in a true sense of terroir.
Proudly claiming the title of most awarded rum brand in the world in 2016 and 2017, Trois Rivières most recently took home the 2018 Rum Trophy at the International Wine and Spirits Competition for its VSOP Réserve Spéciale, which was named the best rum in the world.
“We’re incredibly honored to be able to offer the exquisite, award-winning rhum agricoles of Trois Rivières for the very first time in the United States,” said Jean-Francois Bonneté, CEO of BCI. “We’re living in an exciting time in American spirits and cocktail culture where consumers are demanding better quality, more interesting flavors, and more respect for fine craftsmanship than ever before. The rhum agricole category, and Trois Rivières in particular, deliver on each of these promises in a way that will force consumers to reconsider how they perceive rum.”
Martinique’s oldest plantation, founded in 1660, Trois Rivières has always been a beacon of excellence in the world of sugar production, and later, cane-based spirits. Its name is derived from the three rivers – the Bois d’Inde, Oman and St. Pierre – which border the 1,700 acres of land overlooking the Caribbean Sea, and it is this particularly warm microclimate, home to magnesium-rich clay soil, that gives the rhums of Trois Rivières their rich and distinctive flavor.
Unlike more common industrial rums produced from sugar byproducts, Trois Rivières rhums are made using freshly pressed juice from its estate grown sugar cane, and without the addition of molasses or supplemental flavoring agents. Produced in a single, 22-level copper column still, all of Trois Rivières’ aged rhums spend a minimum of three years in oak casks, and leverage the intensely warm climate to create a finished spirit equivalent to a much older whisky or Cognac without a decade-long wait.
Trois Rivières rhums will be available beginning this winter in select U.S. markets for an SRP of $32.99-$64.99.
About Trois Rivières:
For over three centuries, Trois Rivières has been a staple of Martinique heritage and the agricole category. Benefitting from its exceptional geographic location and long-standing production traditions, Trois Rivières offers premium rhums with a wide range of flavors profiles. Its current U.S. offerings include Trois Rivières Blanc, Trois Rivières Ambré, Trois Rivières Cuvée du Moulin, Trois Rivières VSOP Réserve Spéciale, and Trois Rivières Cuvèe de L’Ocèan, available for a suggested retail price of $32.99-$64.99.
BCI is a specialty wine and spirits brand builder that combines French care for craft with American sensibility and market experience. With expertise in developing, importing and expanding new and existing premium, prestige and luxury wines and spirits in the US market, BCI’s services include category analytics, brand positioning, commercial launches, strategic management, trade relations, marketing, program planning, and tactical activation. The company’s diverse portfolio includes: New Grove Rum, Bache-Gabrielsen Cognac, Gabriel Boudier, Trois Rivières Rhum Agricole, ALKKEMIST Gin, Calvados Coquerel, Normindia Gin, Boomsma, Badet Clément Liberation de Paris, Château de Malle Grand Cru Classé 1855, Château Pessan, Château d’Abzac and Château Bonneté.