It’s almost football season in Cincinnati – I mean… The NFL’s preseason starts today, officially. What better way to celebrate than to grab a drink or 12?

It’s become pretty clear to me that you guys really like your hard seltzers, and the category has taken off with insane popularity here in Cincinnati, where Braxton has stepped up with a brand that has everyone putting down their macro versions for something a little more local.

Braxton’s hard seltzer, called VIVE (you can read about it here) has been winning over a full-on legion of fans across their distribution footprint, and the newest group of fans that they have are some folks you might know – The Cincinnati Bengals.

That’s the whole point we’re getting to here, The Bengals. In fact, during the 2019 Football season, fans will be able to snag VIVE All over Paul Brown Stadium to celebrate what we know will be another great season of football in Cincinnati (right?). Speaking of celebrating, you’ll wanna keep your eyes peeled, because Braxton will be celebrating their partnership as well as unveiling “some new ways to enjoy VIVE” this month, as well as throwing a big tailgate party too.

Stay Tuned!