Captain Morgan is today unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavor profile.
Following the successful launch of Guinness 0.0%, Tanqueray 0.0%, and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand and first dark spirit to join Diageo’s alcohol-free portfolio.
With 49.6 percent of those between the legal drinking age and 24 in GB looking to moderate their alcohol consumption, the launch of Captain Morgan Spiced Gold 0.0% provides Diageo with an alcohol-free spirit able to tap into lighter, upbeat drinking occasions favored by this demographic.
Captain Morgan Original Spiced Gold 0.0% gives those looking to moderate a deliciously spiced flavor profile, tapping into the increasing popularity of rum, with Captain Morgan seeing global organic net sales growth of 2% in Diageo’s F23 Preliminary Results.
“With the resurgence of rum as a drink of choice and the global alcohol-free spirit market set to increase[3], Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”
Samori Gambrah, Global Brand Director at Captain Morgan
Carefully developed over the past two years by Diageo’s innovation team, Captain Morgan Spiced Gold 0.0% has been created with intricate layers of flavor, starting with rich notes of caramel, molasses, vanilla, and warm brown spices.
“It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”
Amanda Brown, Liquid Scientist at Diageo
Initially launching in Great Britain in September, followed by Estonia, Lithuania, and Latvia later this year before further roll out across Europe in 2024, Captain Morgan Spiced Gold 0.0% Alcohol-Free Spirit will have an RRP of £15 in Great Britain.
In Great Britain, the product will be available via thebar.com and Waitrose, Morrisons, Sainsbury’s, and Tesco, with more stores to come. One 50ml Captain Morgan Spiced Gold 0.0% Alcohol-Free Spirit serving contains 1 kcal without the mixer.
About Diageo
Diageo is a global leader in beverage alcohol, with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan’s Whiskies, Smirnoff, Cîroc and Ketel One vodka, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries worldwide. The company is listed on the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and our performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
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