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Hey everyone, gather ’round because I’ve got some exciting news that’s bound to make your Thursdays feel like the new Fridays! Let’s kick off the weekend vibes a day early with the latest buzz from the Molson Coors Beverage Company. They’ve just launched “Happy Thursday,” a brand new line of spiked refreshers hitting shelves across the country. And let me tell you, this isn’t just another addition to the flavored alcohol category; it’s a game-changer.

Imagine you’re hanging out with friends. The laughter is flowing, and so are the drinks. But instead of your usual carbonated beverages that leave you feeling bloated, you’ve got a smooth, bubble-free, fruit-infused drink in your hand that screams weekend fun. That’s precisely what Happy Thursday is all about.

Now, I know what you’re thinking. Why Thursday? Well, Thursdays have always had this unofficial rep as the precursor to the weekend. You know, that day when you start winding down, making plans, and getting into that weekend mood. Molson Coors took that sentiment and bottled it up (literally) into a line of non-carbonated, fruit-flavored spiked refreshers.

Why go bubble-free, you ask? It turns out that bloating from carbonated drinks is a pretty big turn-off for the Gen Z crowd, those legal drinking-age up-and-comers who are always on the lookout for something new and exciting. Plus, with the trend of de-carbonating beverages and the rise of non-alcoholic refreshers, the folks at Molson Coors saw an opportunity to innovate and meet the needs of this new generation of drinkers. And thus, Happy Thursday was born.

Amanda DeVore, the senior director for marketing innovation at Molson Coors, put it perfectly when she said, “Happy Thursday is a flavorful spiked refresher that will set the weekend feel – it’s smooth, bubble-free, with refreshing flavor.” She’s not kidding! This delicious line is their first foray into the flavored alcohol category without the fizz, and I have a feeling it will be love at first sip for many.

Now, let’s talk flavors because Happy Thursday is rolling out with four mouthwatering options, each with less than 10 grams of sugar per 12 fl oz serving:

  • Strawberry: A classic flavor that’s bright and just the right amount of sweet.
  • Pineapple Starfruit: A tropical paradise in a can, with zesty, citrusy notes that dance on your tongue.
  • Mango Passionfruit: Imagine the sun-drenched sweetness of mango meeting the tangy tartness of passionfruit. Yes, it’s as good as it sounds.
  • Black Cherry: This one’s for nostalgia lovers. It’s a refreshed take on a beloved flavor, perfectly balancing sweet and tart.

You can find Happy Thursday in 12-pack variety packs or grab 16-ounce Strawberry and 24-ounce Strawberry and Pineapple Starfruit singles. It’s ready to be opened, ready to be celebrated, and it gives you that weekend feeling with every sip.

And get this: there’s a bright, social-first creative campaign from Droga5 rolling out to highlight the celebratory weekend feeling that comes with Happy Thursday. So, keep your eyes peeled for that across TV, digital, and more.

Liz Cramton, the marketing director of Happy Thursday at Molson Coors, summed it up beautifully: “Happy Thursday takes those serious weekday moments and delivers that refreshing weekend flavor, no matter what the calendar says.” And I couldn’t agree more. Why wait for Friday when you can start the celebration a day early?

For more about Happy Thursday, be sure to visit their website and follow them on Instagram and Facebook. And let’s not forget that Molson Coors has been brewing beverages that unite people for over two centuries. From iconic beer brands to a modern portfolio that goes beyond beer, they’re all about bringing people together for life’s moments.

So, here’s to making Thursdays the new Fridays with Happy Thursdays. Cheers to weekend vibes, any day of the week!

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