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Shannon Sharpe’s Spirited Return to Colorado: A Toast with Shay by Le Portier

Hey there, fellow craft spirit enthusiasts and sports fans! Ever imagined what it would be like if the worlds of NFL glory and exquisite cognac collided? Well, buckle up because that’s exactly what’s happening, and it’s unfolding right in the heart of Colorado!

You heard it right! NFL Hall of Famer and broadcasting superstar Shannon Sharpe is making a grand re-entry into Colorado, and this time, he’s not coming empty-handed. He’s bringing with him his award-winning brand of cognac, Shay by Le Portier, and I’m here to give you all the delectable details!

A Homecoming to Remember

For those who might not know, Shannon Sharpe isn’t just a legend on the football field; he’s also been making waves in the craft spirits world. And now, he’s returning to Denver, a place he calls his second home after a glorious 12-year stint with the Broncos.

Imagine this: the man who once dazzled us with his athletic prowess on the field now captures our hearts (and palates) with his exceptional cognac. During a recent visit, fans had the chance to meet Sharpe at Daveco Thornton and Total Wine & More, making for an unforgettable experience for both football aficionados and cognac lovers alike.

A Tribute to Heritage and Craftsmanship

Sharpe’s venture into the world of spirits isn’t just about creating another brand; it’s a heartfelt homage to his grandmother, Mary Porter, the inspiration behind Shay by Le Portier.

In Sharpe’s words, “Denver is like a 2nd home to me. The fans and community support have been overwhelming for our award-winning Cognac. This is a very special moment in my life, not only a passion project but an opportunity for me to honor my grandmother Mary Porter with Shay by Le Portier.”

The Elixir of Victory

Now, let’s talk about the star of the show—Shay by Le Portier. This premium cognac has been turning heads and tantalizing taste buds, winning Gold at the European Spirits Challenge 2024 and garnering accolades for its exceptional taste and value.

Crafted with a blend of Grande Champagne, Petite Champagne, and Fin Bois and aged for over four years in French Oak Barrels, Shay is a testament to Sharpe’s commitment to excellence, mirroring his illustrious football career.

Rallying the Community

Thanks to a thriving partnership with Eagle Rock Distributing Company, Colorado’s cognac enthusiasts can now purchase this elegant spirit. A 750ml decanter costs $99.99, inviting you to delve into the world of high-quality cognac without breaking the bank.

Thomas Johnstone, Vice President of Sales, perfectly captures the sentiment: “This partnership is not just a milestone for Eagle Rock but a win for cognac lovers in Colorado. The demand surrounding Le Portier Shay has been intense, to say the least, and it’s been exciting to witness the enthusiasm.”

A Legacy Continued

Shay by Le Portier isn’t just another chapter in Sharpe’s storied career; it’s shaping to be another Hall of Fame-worthy endeavor. And for the collectors out there, keep an eye out for the upcoming limited edition ‘E,’ a unique addition to the series of obsidian closures designed to spell out LE PORTIER ultimately.

So, whether you’re a die-hard Broncos fan, a cognac connoisseur, or someone who loves a good story of passion and perseverance, Shay by Le Portier is a toast to all of that and more.

Let’s raise our glasses to Shannon Sharpe’s triumphant return and the continued success of Shay by Le Portier. Here’s to exploring the rich tapestry of craft spirits together, one sip at a time. Cheers, my friends!

Do you want to dive deeper into the world of Shay by Le Portier or secure your piece of this spirited history? Check out their website for more here. And remember, whether you’re new to the scene or a seasoned aficionado, there’s always something new to discover and appreciate in the endlessly fascinating world of craft spirits. Let’s keep the conversation going and the community thriving!

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