High Noon Unveils New Vodka Iced Tea: A Must-Try for Summer

Summer is just around the corner, and High Noon is ready to make a splash with a new addition to their lineup that’s perfect for those sunny days ahead. High Noon, a leading name in the ready-to-drink (RTD) market, has ventured beyond their well-loved hard seltzers to introduce a fresh take on a classic: High Noon Vodka Iced Tea. This new offering is not just another RTD; it’s a premium hard tea crafted with real ingredients for a genuinely refreshing experience.

For those who follow the trends in the beverage industry, it’s clear that hard seltzers have dominated the scene in recent years, with High Noon at the forefront. However, the recent surge in the popularity of hard teas has caught the attention of both consumers and producers. High Noon’s response was to develop a product that elevates the hard tea experience using their signature approach—real vodka and real iced tea, without added sugar, making it a standout in a crowded market.

High Noon Vodka Iced Tea comes in four essential summer flavors: Original, Peach, Lemon, and Raspberry. Each flavor promises a clean, refreshing taste suited for any summer occasion, from backyard barbecues to lazy beach days. At just 90 calories per can and with an alcohol by volume (ABV) of 4.5%, these drinks are both light and invigorating.

The product is presented in 355ml cans, available in 8-packs with a suggested retail price of $19.99, making it a competitive option for consumers looking for quality without compromise. High Noon ensures that its Vodka Iced Tea is accessible and appealing, aligned with the brand’s reputation for using genuine, quality ingredients.

Britt West, the Executive Vice President and General Manager at Gallo, which owns High Noon, highlighted the consumer shift towards hard teas in 2023. The data showed a significant interest in RTD teas, presenting an opportunity for High Noon to introduce a high-quality alternative that aligns with their brand promise. According to West, this launch is more than just a new product; it’s an elevation of a beloved classic, designed to embody the spirit of summer in every sip.

High Noon’s commitment to quality is evident in their selective use of ingredients. Unlike many RTD products that rely on malt-based alcohol, High Noon opts for real vodka, which provides a cleaner, smoother base for their beverages. This commitment extends across their product lines, which include not only the new Vodka Iced Tea but also their popular Vodka Seltzer and Tequila Seltzer, all of which are made without added sugars and are gluten-free.

The introduction of High Noon Vodka Iced Tea is poised to redefine summer drinking trends. It encourages tea lovers and cocktail enthusiasts alike to rethink their beverage choices, offering a premium alternative that doesn’t compromise on taste or quality. As summer approaches, it seems clear that High Noon’s new Vodka Iced Tea will become a staple for those looking to enjoy the warmer months with a refreshing, guilt-free beverage in hand.

To explore more about High Noon and their new line of Vodka Iced Tea, you can visit their website or check out their Instagram for the latest updates and promotions. Whether you’re planning a summer get-together or simply looking for a new drink to enjoy at home, High Noon’s latest innovation promises to deliver quality, flavor, and, most importantly, a touch of summer in every can.