Hi-Wire Brewing is likely making a lot of their fans pretty happy this month with the news that their current core beer lineup will be making the transition to 16oz 6 packs… exclusively. More is better, right?

It all started back in 2021 when the Asheville-based brewery rolled out its best-selling flagship Hi-Pitch Mosaic IPA as well as their staple Hi-Wire lager in 16oz six-packs. They were testing their drinkers to see if they’d welcome the new packaging format in their coolers – and it turns out, that they did.

Drinkers loved having a different format, one that offered more beer with a very similar price point (surprise, surprise).

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Hi-Wire was thrilled to see packaging that in a crowded segment can still find a way to catch customers’ eyes. The experiment was so successful that they saw a fifteen percent increase in the rate of sale at grocery stores and retailers… which brought more than ten percent more dollars added to their bottom lines from the two products specifically.

For 2022 – they are going all in and transitioning the entire lineup including flagships, seasonals, specialties, and one-off releases all to 16oz cans. We’re talking all of it. Even Hi-Wire’s 12packs will be moving to 16oz cans only. They are definitely hoping that the success they saw will translate across the board.

“There are very few craft breweries in the country doing six-packs and twelve-packs in 16 oz. cans, and Hi-Wire is the first independent craft brewery to launch this package innovation in our nine state market,” according to Brian Laggis, Hi-Wire Brewing’s Sales Director. Beginning immediately, Hi-Wire Brewing’s new 16 oz. six-packs and twelve-packs will be distributed throughout North Carolina, South Carolina, Tennessee, Georgia, Ohio, Kentucky, Alabama, Virginia, and Indiana.

Hi-Wire believes that their liquid definitely over-delivers for the price and that the new format will help them provide even more value to their customers as well as their retailers.

Mountain Water Citrus Splash

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If that’s not enough Hi-Wire excitement for you, you might also be pumped to hear about their new Mountain Water Citrus Splash Easy Drinking Ale… this mouthful of a product is what the brewery lovingly refers to as “The beer to share with your seltzer friends”.

The brewery has certainly been watching the rise of seltzers that other breweries have been producing, and they wanted to stick to what they know (in their words). They still recognized that drinkers were wanting lighter, flavorful, and easy to toss back drinks, and instead of fighting the trend, they decided to make their own waves.

This beer comes in at 4.5% ABV, and the new year-round flagship comes off bright and citrus-forward from additions of lemon and lime with an energizing crispness.

They created Mountain Water to be enjoyed while you are hiking, hanging, and adventuring outdoors – all things that folks in the mountains of western North Carolina (where they call home) love to do. It clearly falls into the “better for you” category with its low 110 calories per 12oz serving – but it sets itself apart with what Hi-Wire calls superior flavor, authenticity, and fun-factor.

Don’t miss out on this one!

About Hi-Wire Brewing

Hi-Wire Brewing is known for producing approachable and balanced lagers and ales, most notably Hi-Pitch Mosaic IPA, Lo-Pitch Hazy IPA, and Pink Lemonade Session Sour Ale, and it boasts an award-winning sour and wild ale program. Founded in Asheville, N.C. in 2013, Hi-Wire has three locations in Asheville – Biltmore Village Production Facility, Taproom & Event Space in Biltmore Village, South Slope Specialty Brewery & Taproom in downtown Asheville, and RAD Beer Garden & Distribution Center in the River Arts District – along with taprooms in Durham, N.C., Knoxville, Tenn., Wilmington, N.C., Louisville, Ky., a Charlotte, N.C., location opening in Spring 2022, and a Cincinnati taproom opening in Winter 2022. Hi-Wire Brewing’s Great American Beer Festival and World Beer Cup award-winning beers can be found on draft and in cans across North Carolina, South Carolina, Tennessee, Georgia, Ohio, Kentucky, Alabama, Virginia, and Indiana. To learn more about the company, visit hiwirebrewing.com.

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