Any chance I can get to sit down at Adena’s warehouse to talk with Michael Amann about beer, I’m going to take… and it seems like there is plenty to talk about. We of course hit on the topic that you’re all probably sick of hearing about – but dive into some other stuff as […]
Volume 6, Episode 29 – Seasonal Creep, Expensive Seltzer, And How Adena Adjusts Read More »
You’ve heard of Vive, right? If you’re even remotely familiar with seltzer, and you’re here in Cincinnati it’s hard to think that you haven’t heard of Braxton’s Vive. It is easily the most distributed local seltzer (except for Truly from Sam Adams, but that’s a complicated “are they local” discussion that I don’t particularly want
Braxton’s Vive Hard Seltzer Read More »
I had the chance this week to head down to Taft’s Ale House for the big tapping of their Frisch’s Pumpkin Pie Ale… which opened up a can of worms for me. Now headfirst into pumpkin thoughts, coupled up with the good timing of Braxton’s announcement of their pumpkin spiced Vive… we needed to talk
Volume 6, Episode 22 – The Pumpkin Spiced Show Read More »
The seltzer industry isn’t known for pushing boundaries. It’s hard to get super creative when you’re crafting fizzy water that has alcohol and fruit flavor in it. Breweries are trying, they’re loading theirs up with real fruit or trying innovative new ways to ferment it. In the case of Covington, Kentucky’s Braxton Brewing Company they’re
Pumpkin Spice Seltzer? Braxton Has Done It. Read More »
Figleaf and March First have come together as one company since the last time that we talked to either brewery. It’s hard to describe what that means though, without sitting down with the folks behind it all to see how the relationship really plays out on a day to day basis. These are two breweries
It will certainly stir up a debate if you bring it up around your beer friends, but no matter who they are they’ll have a hard time arguing that hard seltzers are a real thing and that they are certainly here to stay. White Claw dominates the market. They’re cranking out more seltzer than you
Braxton’s Vive – Packaging Refresh And Continued Growth Read More »
The wait is over! White Claw® Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon! The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in
White Claw Hard Seltzer Introduces New Flavors, Responding To Immense Consumer Demand Read More »
POMPETTE, a premium line of hard sparkling waters, launches today as an elevated drinking option fit for any occasion, without all the calories, sugars or complicated mixers. Whether entertaining friends or basking in sunrays at an exotic beach, POMPETTE brings a relaxing feeling to any moment. Inspired by the Mediterranean lifestyle, POMPETTE is a more
Barefoot, the most awarded wine and bubbly brand in U.S. competitions, announced today it will enter the popular hard seltzer category with Barefoot Hard Seltzer, the first nationally distributed hard seltzer made with real wine. The brand will begin to roll out Barefoot Hard Seltzer nationwide in February 2020. Drawing off the success of Barefoot’s popular
Barefoot Brings Wine to the Seltzer Category with the Launch of Barefoot Hard Seltzer Read More »
Truly Hard Seltzer, a leader in the explosive beverage category, today announced the launch of Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice delivering the crisp, clean taste of hard seltzer and bolder lemonade flavor. Hitting shelves now, four styles of Truly Lemonade will be available nationwide
Truly Hard Seltzer Launches Lemonade Read More »
It’s not that I dislike Hard Seltzer… please, don’t get me wrong. If that’s what you’re wanting, drink away. My stance is simple, though… if you’re drinking hard seltzer as a beer drinker just because you want something a little lower calorie, or better for you, or really for any reason other than Seltzer is
The Rise of Low-Calorie Beer In Cincinnati Read More »
They were among the pioneers in the Craft Hard Seltzer market in Cincinnati, and March First is finally making the jump to getting their Seltzer into cans. They announced recently the debut of ‘Astra’ – which is the finalized and perfected line of hard seltzers that they’re hoping will showcase what the category is all
March First Debuts 'Astra' Line of Hard Seltzer Cans Read More »
I feel like we’ve been talking A LOT about seltzer this year – especially Braxton’s VIVE. They are definitely committed to the brand becoming a regional powerhouse in the seltzer world, and after a couple of big announcements already from VIVE this year – we’ve got another one. You can now buy VIVE in Indiana,
Braxton Expands VIVE’s Reach To Indiana, It’s The Official Seltzer Of The Pacers Read More »
Braxton is making another big move this year in associating their VIVE brand of hard seltzer with local sports as they announce that they are now the Proud Partner of the Columbus Blue Jackets for their 2019-2020 hockey season. This comes on the heals of announcements of partnerships with both the Bengals and FC Cincinnati.
Braxton’s Vive Partners With The Blue Jackets Read More »
The Boston Beer Company and the National Hockey League (NHL®) today announced a new multiyear U.S. partnership, naming Truly Hard Seltzer the official hard seltzer of the NHL. Launching at the start of the 2019-20 NHL regular season, the new five-year agreement marks the first national sports league partnership for The Boston Beer Company and Truly Hard
Truly Hard Seltzer Named Official Seltzer of the NHL Read More »
It’s almost football season in Cincinnati – I mean… The NFL’s preseason starts today, officially. What better way to celebrate than to grab a drink or 12? It’s become pretty clear to me that you guys really like your hard seltzers, and the category has taken off with insane popularity here in Cincinnati, where Braxton
Vive Is The Official Hard Seltzer of The Bengals Read More »
March First is doing a great job at putting out all of the beverages that they enjoy, and using their status a brewery/distillery/cidery to experiment with whatever their minds dream up. While this episode of Cincy Brewcast drifts from beer a little bit – it’s only expected when you set foot into a place like
Volume 5, Episode 6 – Cider, Seltzer, Beer… Oh, My! Read More »
Today, White Claw ® Hard Seltzer reveals its cleanest tasting product yet, limited-edition White Claw ® Pure Hard Seltzer. As the category leader with 52 percent share, volume and velocity, White Claw Hard Seltzer’s latest innovation is a testament to the brand’s unrelenting commitment to produce the highest quality products and delicious, uncompromising taste the
White Claw Hard Seltzer Unveils First-Of-Its-Kind, Limited-Edition Innovation Read More »
