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Truly Hard Seltzer To Refresh Portfolio In Time For Peak Seltzer Season

Truly Hard Seltzer To Refresh Portfolio In Time For Peak Seltzer Season

Since 2016, Truly Hard Seltzer has been rightfully credited as one of the brands to fuel the hard seltzer boom, bringing drinkers ...
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Truly Hard Seltzers Get A Real Fruit Kick

Truly Hard Seltzers Get A Real Fruit Kick

Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the rollout of a sweeping product ...
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Sagamore Spirit Launches New Line Of Canned Craft Cocktails Made with Straight Rye Whiskey Nationwide

Sagamore Spirit Launches New Line Of Canned Craft Cocktails Made with Straight Rye Whiskey Nationwide

To bring whiskey sipping into sunlight hours, right on time for summer, Sagamore Spirit today announced the national launch of its ready-to-drink ...
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Boston Beer Introduces Teapot, Cannibis Infused Tea. (Tea, Pot... Get It?)

Boston Beer Introduces Teapot, Cannibis Infused Tea. (Tea, Pot… Get It?)

I think we're supposed to call it Cannabis to make it sound a little more mainstream, or perhaps to make ...
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Introducing White Claw Surf

Introducing White Claw Surf

White Claw® Hard Seltzer, the nation's number one-selling hard seltzer, is bringing something entirely new and different to the hard ...
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The Wait Is Finally Over: New Hard Mtn Dew Hits Shelves In Select States

The Wait Is Finally Over: New Hard Mtn Dew Hits Shelves In Select States

Image Provided The Boston Beer Company today announced the launch of HARD MTN DEW®, a new alcoholic beverage featuring four bold ...
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Sonic Hard Seltzer Hits 21 New States

Sonic Hard Seltzer Hits 21 New States

Image Provided SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new ...
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Twelve5's Rebel Hard Coffee Debuts New BOLDER Hard Coffee with 8% ABV in 16oz Single Serve Cans

Twelve5’s Rebel Hard Coffee Debuts New BOLDER Hard Coffee with 8% ABV in 16oz Single Serve Cans

Image Provided Twelve5's Rebel Hard Coffee, home to "The Perfect First Drink" is expanding their product portfolio and launching another-first to-market ...
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Truly Introduces New Margarita-Inspired Flavors

Truly Introduces New Margarita-Inspired Flavors

Image Provided Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of its ...
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Topo Chico Launches Ranch Water, and Expands Nationally

Topo Chico Launches Ranch Water, and Expands Nationally

What a freaking year for Topo Chico's hard seltzer! The brand is kicking off 2022 in a big way by ...
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Introducing Mike's Hard Lemonade Selzer

Introducing Mike’s Hard Lemonade Selzer

Now hitting shelves near you, Mike's Hard Lemonade Seltzer blends the full flavor taste of authentic lemonade with the attributes ...
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Funky Buddha Brewery Announces Expansion Plans For Hard Seltzer Line

Funky Buddha Brewery Announces Expansion Plans For Hard Seltzer Line

Florida's craft brewery, Funky Buddha, is making a splash with its Funky Buddha Premium Hard Seltzer (4.5% ABV) product line which will ...
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Truly Hard Seltzer Releases Iced Tea

Truly Hard Seltzer Releases Iced Tea

Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of Truly Iced Tea ...
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Affinity Group's Fresh Take On Canned Tequila Seltzer

Affinity Group’s Fresh Take On Canned Tequila Seltzer

When the entrepreneurs behind Freshie, the first certified organic silver tequila seltzer sought an indelible identity for their new beverage, ...
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Bud Light Introduces Bud Light Seltzer Lemonade Variety Pack

Bud Light Introduces Bud Light Seltzer Lemonade Variety Pack

Today, Bud Light Seltzer is helping fans kick-off the New Year with a ton of flavor and fun, by announcing ...
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Hard Rock Teams Up With Stewarts To Introduce Hard Seltzer

Hard Rock Teams Up With Stewarts To Introduce Hard Seltzer

Hard Rock International (HRI) today announced a partnership with Stewart's Enterprises, Inc., the exclusive licensee of the original Stewart's Root ...
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White Claw Hard Seltzer Introduces New Flavors, Responding To Immense Consumer Demand

White Claw Hard Seltzer Introduces New Flavors, Responding To Immense Consumer Demand

The wait is over! White Claw® Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon ...
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POMPETTE Launches As The First Shareable Bottled Hard Seltzer Dedicated To Bringing Consumers That Mediterranean Coastal Feeling All Year Long

POMPETTE Launches As The First Shareable Bottled Hard Seltzer Dedicated To Bringing Consumers That Mediterranean Coastal Feeling All Year Long

POMPETTE, a premium line of hard sparkling waters, launches today as an elevated drinking option fit for any occasion, without ...
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Barefoot Brings Wine to the Seltzer Category with the Launch of Barefoot Hard Seltzer

Barefoot Brings Wine to the Seltzer Category with the Launch of Barefoot Hard Seltzer

Barefoot, the most awarded wine and bubbly brand in U.S. competitions, announced today it will enter the popular hard seltzer ...
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Truly Hard Seltzer Launches Lemonade

Truly Hard Seltzer Launches Lemonade

Image Provided Truly Hard Seltzer, a leader in the explosive beverage category, today announced the launch of Truly Lemonade Hard ...
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Egan's Irish Whiskey and Fire Dept. Coffee: A Partnership Made In Coffee Heaven

Egan’s Irish Whiskey and Fire Dept. Coffee: A Partnership Made In Coffee Heaven

Luke Schneider, Founder and CEO of Rockford-based Fire Dept. Coffee today announces an official partnership with Egan's Irish Whiskey, adding ...
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Braxton Expands VIVE's Reach To Indiana, It's The Official Seltzer Of The Pacers

Braxton Expands VIVE’s Reach To Indiana, It’s The Official Seltzer Of The Pacers

I feel like we've been talking A LOT about seltzer this year - especially Braxton's VIVE. They are definitely committed ...
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Cafe Agave Spiked Cold Brew, The Original Canned Coffee Cocktail, To Expand Distribution To 25 Markets

Cafe Agave Spiked Cold Brew, The Original Canned Coffee Cocktail, To Expand Distribution To 25 Markets

Cafe Agave Spiked Cold Brew, the revolutionary canned cocktail brand, continues its national rollout. Following the brand's successful launch in Nevada and Arizona, ...
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Braxton's Vive Partners With The Blue Jackets

Braxton’s Vive Partners With The Blue Jackets

Braxton is making another big move this year in associating their VIVE brand of hard seltzer with local sports as ...
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Master of Mixes Unveils New Branding and Packaging

Master of Mixes Unveils New Branding and Packaging

Master of Mixes, the best-selling retail cocktail mix in the country, today unveiled a comprehensive brand refresh, including redesigned packaging ...
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White Claw Hard Seltzer Unveils First-Of-Its-Kind, Limited-Edition Innovation

White Claw Hard Seltzer Unveils First-Of-Its-Kind, Limited-Edition Innovation

Today, White Claw ® Hard Seltzer reveals its cleanest tasting product yet, limited-edition White Claw ® Pure Hard Seltzer. As ...
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The Team Behind Brewfontaine Is Opening Event Center In Bellefontaine

The Team Behind Brewfontaine Is Opening Event Center In Bellefontaine

The Founders of Brewfontaine, a popular restaurant and tap room in Bellefontaine, Ohio and the entrepreneurial team at Small Nation ...
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Fever-Tree, the World's Leading Premium Mixers, Launches Three New Ginger Expressions Ideal for Mixing with All Spirits, from Gin to Whiskey

Fever-Tree, the World’s Leading Premium Mixers, Launches Three New Ginger Expressions Ideal for Mixing with All Spirits, from Gin to Whiskey

Fever-Tree, the world's leading producer of premium mixers, today announces the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale ...
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