Other News
Seagram’s Escapes Shakes Up the Party Scene with the Launch of New Refreshers Line
Seagram's Escapes introduces a new line of Refreshers, tropical-flavored malt beverages made with real fruit juice and cane sugar, including ...
Happy Thursday Spiked Refreshers Hit Shelves Nationwide
Molson Coors introduces "Happy Thursday," a new line of non-carbonated, fruit-flavored spiked refreshers, aiming to make Thursdays feel like Fridays ...
Jones Soda Expands Into Alcoholic Beverages With Launch Of Spiked Jones Hard Craft Soda
Jones Soda Co., the trailblazer in craft soda known for its bold flavors and iconic brand, is venturing into new ...
SKYY Vodka Introduces Skyy Vodka & Soda Canned Cocktails In The US
In a move set to captivate cocktail enthusiasts nationwide, SKYY® Vodka has unveiled its latest offering: SKYY® Vodka & Soda, ...
Truly Hard Seltzer To Refresh Portfolio In Time For Peak Seltzer Season
Since 2016, Truly Hard Seltzer has been rightfully credited as one of the brands to fuel the hard seltzer boom, bringing drinkers ...
Truly Hard Seltzers Get A Real Fruit Kick
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the rollout of a sweeping product ...
Sagamore Spirit Launches New Line Of Canned Craft Cocktails Made with Straight Rye Whiskey Nationwide
To bring whiskey sipping into sunlight hours, right on time for summer, Sagamore Spirit today announced the national launch of its ready-to-drink ...
Boston Beer Introduces Teapot, Cannibis Infused Tea. (Tea, Pot… Get It?)
I think we're supposed to call it Cannabis to make it sound a little more mainstream, or perhaps to make ...
Introducing White Claw Surf
White Claw® Hard Seltzer, the nation's number one-selling hard seltzer, is bringing something entirely new and different to the hard ...
The Wait Is Finally Over: New Hard Mtn Dew Hits Shelves In Select States
Image Provided The Boston Beer Company today announced the launch of HARD MTN DEW®, a new alcoholic beverage featuring four bold ...
Sonic Hard Seltzer Hits 21 New States
Image Provided SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new ...
Twelve5’s Rebel Hard Coffee Debuts New BOLDER Hard Coffee with 8% ABV in 16oz Single Serve Cans
Image Provided Twelve5's Rebel Hard Coffee, home to "The Perfect First Drink" is expanding their product portfolio and launching another-first to-market ...
Truly Introduces New Margarita-Inspired Flavors
Image Provided Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of its ...
Topo Chico Launches Ranch Water, and Expands Nationally
What a freaking year for Topo Chico's hard seltzer! The brand is kicking off 2022 in a big way by ...
Introducing Mike’s Hard Lemonade Selzer
Now hitting shelves near you, Mike's Hard Lemonade Seltzer blends the full flavor taste of authentic lemonade with the attributes ...
Funky Buddha Brewery Announces Expansion Plans For Hard Seltzer Line
Florida's craft brewery, Funky Buddha, is making a splash with its Funky Buddha Premium Hard Seltzer (4.5% ABV) product line which will ...
Truly Hard Seltzer Releases Iced Tea
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of Truly Iced Tea ...
Affinity Group’s Fresh Take On Canned Tequila Seltzer
When the entrepreneurs behind Freshie, the first certified organic silver tequila seltzer sought an indelible identity for their new beverage, ...
Bud Light Introduces Bud Light Seltzer Lemonade Variety Pack
Today, Bud Light Seltzer is helping fans kick-off the New Year with a ton of flavor and fun, by announcing ...
Hard Rock Teams Up With Stewarts To Introduce Hard Seltzer
Hard Rock International (HRI) today announced a partnership with Stewart's Enterprises, Inc., the exclusive licensee of the original Stewart's Root ...
White Claw Hard Seltzer Introduces New Flavors, Responding To Immense Consumer Demand
The wait is over! White Claw® Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon ...
POMPETTE Launches As The First Shareable Bottled Hard Seltzer Dedicated To Bringing Consumers That Mediterranean Coastal Feeling All Year Long
POMPETTE, a premium line of hard sparkling waters, launches today as an elevated drinking option fit for any occasion, without ...
Barefoot Brings Wine to the Seltzer Category with the Launch of Barefoot Hard Seltzer
Barefoot, the most awarded wine and bubbly brand in U.S. competitions, announced today it will enter the popular hard seltzer ...
Truly Hard Seltzer Launches Lemonade
Image Provided Truly Hard Seltzer, a leader in the explosive beverage category, today announced the launch of Truly Lemonade Hard ...
Egan’s Irish Whiskey and Fire Dept. Coffee: A Partnership Made In Coffee Heaven
Luke Schneider, Founder and CEO of Rockford-based Fire Dept. Coffee today announces an official partnership with Egan's Irish Whiskey, adding ...
Braxton Expands VIVE’s Reach To Indiana, It’s The Official Seltzer Of The Pacers
I feel like we've been talking A LOT about seltzer this year - especially Braxton's VIVE. They are definitely committed ...
Cafe Agave Spiked Cold Brew, The Original Canned Coffee Cocktail, To Expand Distribution To 25 Markets
Cafe Agave Spiked Cold Brew, the revolutionary canned cocktail brand, continues its national rollout. Following the brand's successful launch in Nevada and Arizona, ...
Braxton’s Vive Partners With The Blue Jackets
Braxton is making another big move this year in associating their VIVE brand of hard seltzer with local sports as ...
Master of Mixes Unveils New Branding and Packaging
Master of Mixes, the best-selling retail cocktail mix in the country, today unveiled a comprehensive brand refresh, including redesigned packaging ...
White Claw Hard Seltzer Unveils First-Of-Its-Kind, Limited-Edition Innovation
Today, White Claw ® Hard Seltzer reveals its cleanest tasting product yet, limited-edition White Claw ® Pure Hard Seltzer. As ...